According to Pew Research Center research, internet usage has increased by at least 5% over the past three years. Businesses are using the opportunities the internet world offers now more than ever. In other words, people’s purchasing decisions are heavily influenced by digital marketing.
No matter what kind of digital marketing a company does, the overall goal of marketing is to engage with the target audience at the appropriate time and place, and where better to do so than online?
Let’s cover the fundamentals first, then examine your company’s six advantages of digital marketing course Malaysia.
What is Digital Marketing?
In a word, digital marketing is advertising done online or through an electronic device. It’s a different term for online marketing.
Digital marketing is being used by hundreds of thousands of businesses since it makes it simpler and more affordable for them to reach enormous audiences.
There are numerous different digital marketing strategies; among them are:
- Search engine optimization (SEO)
- Paid search
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
Traditionally, corporations used media like television, radio, periodicals, events, and direct mail to reach their target demographic. Businesses are now attempting to attract potential customers through digital platforms as individuals spend more time online. After all, marketers must go where their target audience is.
You undoubtedly wish to comprehend the advantages of these new digital marketing strategies if you want to switch over and broaden your marketing approach.
Let’s examine the top 6 advantages of digital marketing now:
Increase Customer Loyalty by Communicating Frequently
As you know, acquiring and retaining new consumers is more expensive than keeping the ones you already have. Establishing customer loyalty might be challenging, but it’s worth the effort.
While it’s nice to close a sale with your customers, keeping them as clients following the transaction is even better. Retaining customers can enhance revenue by making more purchases or spreading the word about your company. Recurring customers, who account for 8% of website visitors in the United States, generate 40% of the revenue from online purchasing. You must stay in touch with customers to retain them; digital marketing makes this more accessible than ever. Proven strategies include:
- Personalised email offers: As you get to know your consumers, you may send them personalised emails with offers like limited-time access to new product releases or seasonal discounts on related products. This encourages repeat business by making the customer feel valued.
- Encourage clients to follow you on social media by engaging with them there. When they do, you’ll be able to view them as they peruse their social media feeds daily. Keep them interested with informational, pertinent, inspiring and enjoyable content. They’ll be more likely to patronise your company the next time they require your service or a similar item.
A firm that is committed to connecting with its consumers through a points-based loyalty programme that makes use of both physical and online channels is Sephora, which offers the Beauty Insider & VIB Programs.
Customers may use their Beauty Insider cards to make any purchase, whether in-person or online, and the cards track how much is spent. A customer can redeem more Beauty Insider points the more they spend. Members can go into their accounts online to track their reward points and make additional purchases with them. Members furthermore receive tailored emails informing them of new items, special offers, and membership benefits.
Involve the Customer Throughout the Buying Process
The client journey wasn’t often discussed before digital marketing gained popularity, mainly because it was challenging to comprehend and analyse. After seeing an advertisement on television or in the newspaper, a customer would frequently visit an actual store, make a selection, and pay for the item there. However, with digital marketing, we can keep track of every move a customer makes, frequently from the instant they are motivated to look for a service or a product.
Today, it’s typical for a customer to view an advertisement online, look for and compare costs on several websites, and then visit a store to try the goods or shop online. Mobile applications give customers access to exclusive deals and discounts, customer service, and comparison tools, all of which help us better understand the purchasing process. A marketer may track a customer’s complete buying process with digital marketing.
You may now interact with customers more efficiently, regardless of how they found your company: through Google search, Facebook ads, display ads, Instagram, etc. You can sway customers’ buying choices by helping them overcome concerns and queries.
Target the Right Audience
Because so many digital marketing platforms let you target a specific group, audience segmentation is now simpler than ever. We can access web tools that monitor someone’s online behaviours and demographic data. Digital marketers can use this information to present consumers with particular goods or services they might find appealing. For instance, a brand may target a visitor with other and similar advertising after they click on a display ad, whether on social media or through a search engine. It offers positive reinforcement and makes purchasing more straightforward and enjoyable if the content a visitor sees is based on their interests and online habits.
Based on your audience’s stage during the buying process, you can also tailor your content and offers to them. For instance, to nurture a lead until they are preparing to buy, employ email marketing. Perhaps they regularly opened your blog update emails after subscribing to your blog. They visit your service and about me web pages after a while. You now know to send them a targeted email with a special deal. They seek a quote by clicking on the offer.
Improve Your Optimization for Better Conversion Rates
Online advertising channels are significantly less expensive than traditional marketing methods such as pricy TV, radio, or print commercials. Additionally, increasing your ad conversion rate is more accessible than conventional advertising. Because everything happens offline with print marketing, tracking conversion rates can be challenging. How can you tell if a customer visited the store after seeing your advertisement in a magazine? How can your promotion be optimised if its effectiveness cannot be tracked?
Since every interaction is recorded, digital advertising makes it simple. You can see how many people visit your advertisement and what activities they are taking.
The majority of platforms for online advertising include some amount of reporting that you can utilise to improve your ads’ targeting, copy, and design.
Measure all outcomes with precision
It can be challenging to gauge the success of your marketing activities when using offline marketing. Suppose you place an advertisement in a newspaper and billboard, for instance. In that case, it is impossible to determine how many people saw the ad in the newspaper and how many saw it on the billboard—knowing which advertisement to invest in and which one is more effective can be frustrating.
These problems do not exist in digital marketing, though. Everything worth measuring can be measuring with digital marketing. From the moment the ad is clicking until the user navigates away. Everything! You can figure out how many people saw your advertisement, how many sales it generated, and finally, your return on investment (ROI). This monitoring or measuring is made feasible by data analytics software (like Google Analytics) and social networks or advertising platforms’ metrics (like Facebook Ads and Google Ads).
Due to the abundance of trackable indicators, you must prioritise the most critical data. Key performance indicators (KPIs) refer to this vital information (KPIs). KPIs measure how well a firm performs and are related to the objectives and goals established in strategy planning.
Gain Brand Credibility
The internet is the best way for any brand to quickly and sustainably build credibility. According to content marketing studies, digitally active brands typically end up having the highest reputation. A corporation can answer customers’ questions, define critical ideas, and demonstrate that it comprehends the factors that influence its market by the content it produces.
A corporation can acquire the trust of its customers and industry experts by producing valuable and engaging content. It may be successful to the point where rivals begin to reference it in their writing.
But how can you tell if your brand is becoming more credible? Its position in the organic search engine results pages is one thing to check, though (SERPs). For instance, if you are at the top of Google, you are a market reference. This increases the number of stakeholders interested in your company and fosters trust in your output. After all, does it seem logical to rely on expert leaders in their fields?
One approach to demonstrate your competence is by blogging. Customers want high-quality material that responds to their problems and inquiries. Your target market should be informing about the highly sought-after insights that your company’s subject matter specialists have to offer. HubSpot claims that businesses with blogs get 67% more leads and that it typically takes five to seven brand impressions for a consumer to remember a company.
This article is posted on Posting Mil.