In recent years, Instagram has been gaining ground over other social networks such as Facebook or Twitter when it comes to being part of digital marketing strategies. In the case of this platform which has different publication modes, each of them more useful, having a good content strategy is essential. You can get in touch with Best Instagram Marketing Agency in London
Why use Instagram for organic marketing and sales?
The first of the reasons is that Instagram is the leading social network in the use of direct messages (DM). This type of messaging not only allows us to get closer to our potential customers, but also opens another door for us to offer a more personal customer service.
On the other hand, Instagram is the most versatile multimedia platform that we find today, since we can publish long-form videos for IGTV, shorter content on Instagram Reels, publications for the Instagram feed or stories. Because Instagram offers so many formats, we can also reuse a lot of content from other platforms.
What type of content is the best to post
In order for the demand for our product or service to grow on this social network, we are going to need a good balance between the following types of content:
Around 25 percent of our Instagram content should offer added value to our audience. We can post on topics that build trust and help us position our brand from an expert point of view.
People are always looking for help and solutions to problems on the Internet, so if we give it to them without expecting anything in return, we will automatically gain visibility and trust.
In general, the content that it teaches and contributes obtains a greater number of views, likes and shares.
The right content at the right time
It is very important that our Instagram content directly or indirectly addresses the objections of our target audience. While objections may differ from company to company, most companies face the following:
- “I don’t trust”:In this case, it is best to publish content that gives confidence, such as testimonials or customer case studies.
- “Now is not the right time for this”:We must create content that explains why now is the right time to use our product or service and cite at least three reasons why.
- “I lack money”:This is undoubtedly one of the most complicated to tackle, but it is not impossible. Generally, people don’t think they need to hire a professional in many aspects and sometimes prefer to do it themselves to save money. This is where we should focus, for example, showing mistakes that are made when they try to do it on their own or by going to an unprofessional service like ours.
Content that addresses errors and myths
The third type of essential content in our Instagram strategy is to ümraniye escort address those errors or myths that the audience believes and give recommendations on what to do from a professional point of view.
And it is that when we highlight the errors, we make the audience realize that they are not doing something right and they will start looking for a solution. This is where educational content comes into play and content that addresses the objections we have seen in the previous points.
Basically, with these pieces, we will make users realize that our company has the solution they are looking for.
As you have seen, the type of content that works on Instagram is almost identical for any company, but that does not mean that we do not have to dedicate time and care to what and when we publish it. If you need help with this or at any other point of your digital marketing strategy, do not hesitate to contact us.