As any sensible person would say: prevention is better than cure. Therefore, it is very important to start digital marketing strategies for clinics soon. The world is changing rapidly, as is how doctors and patients interact.
As digital gains more relevance in the management of clinics and kodi build offices, the disclosure also needs to change. Those who lived on referrals realize that the flow of patients obtained in this way is decreasing. So is it worth waiting for a real problem to start working on your marketing?
We recommend embracing digital marketing for clinics fast, as medical marketing is the future. Read on to understand the best techniques for your healthcare marketing agency for doctors.
Uses of tiktok in world
By being present in these media, getting more contacts increases a lot. Of course, this needs to be associated with an appropriate content and ads strategy, which we’ll discuss later.In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S. In June of 2020 TikTok was downloaded 87 million times worldwide (with 7.5 million of those coming from the U.S.
Have consistent branding in digital marketing for clinics
What is the strength of your outreach? Many healthcare professionals consider his expertise to be all anyone needs to trust him. Just show your education, years of experience, and various streameast degrees, and clients will be more than happy to schedule an appointment. The big problem is that it doesn’t quite work that way, especially in the online world.
The clinic or healthcare professional needs to become a brand to stand out. Understanding what is unique about your business and how to show it visually, in texts, or in other forms of communication helps you create your marketing.
It all starts with a good visual identity, but you’re also mistaken if you think a logo is enough. Branding permeates all points of contact with the potential patient. Are you ready to develop multichannel communication that shows all your quality of service and expertise, whether on social networks or websites?
Optimize your site for a good patient experience
When someone enters your clinic, they should come across a clean, carefully decorated, and cozy environment. The idea is to show the quality of services or procedures performed as soon as the person walks through the door. And we’re sure you and your team do it very well.
The website must be the same. When patients enter the portal, they need to have a great experience. This means that every page needs:
- Have good loading speed;
- Have content optimized for SEO;
- Be adapted for mobile devices;
- Show treatments, specialties, and services clearly;
- Have organized and easy-to-navigate menus.
The idea is to allow the potential patient to find what they need quickly. He will contact you faster if he has access to all the information he wants. In addition, the chances of giving up the consultation and looking for another professional drop significantly.
Invest in digital marketing for clinics on social networks your clinic already on social media? Facebook, Instagram, and, depending on your audience, even Tiktok can bring impressive results! First, they increase the business’s visibility, bringing it closer to the reality of your potential client or patient.
The reason is simple: social networks are increasingly present in everyday life. People spend hours on Facebook and Instagram and even use them to look for services and health professionals.
Optimize your site for local searches
SEO (search engine optimization) enables people to find your business online on keywords relevant to your potential customer. It can be even better when used to position your clinic locally.
The ideal is to be found whenever someone looks for services in the municipality or region of your clinic. This means that you should include local keywords important to your location. Whether in pages, URLs, or titles, they help turn your business into a reference.
The investment in local positioning can complement a Google My Business page. The tool helps by leaving your business record in Google Maps searches or locations.
Keep your content strategy up to date
Did you put an excellent website on the air and start your social networks? Great, you’ve taken the first step towards attracting new patients through online advertising. But this is still the beginning! There is a great deal of work to expand your digital authority and boost sales.
Publishing content across all your media should be a constant. So our first tip is: to keep a blog updated. It provides very important information for your potential patients and helps position the site in medical SEO services.
Social media content also deserves attention. Posts must be frequent so that the profile never stands still. Think of your profile or page as a home. When not properly maintained, it makes it feel abandoned or out of order. And that makes fewer people show up there.
Use your broadcast and email list
Your contacts are worth gold if they are used correctly. Use your Whatsapp broadcast list and email list to get closer to patients. Many people fail to return to the clinic because they forgot to schedule a return visit or the day-to-day rush got in the way.
Keeping those people who have already had a good experience with you connected is essential to winning new appointments. If you’ve just launched a website and social media, we recommend starting by sending this information to these customers via email. Ask them to follow the networks and the site to receive news and updated information.
Then you can continue with biweekly tips and newsletters and even call patients who still need to make an appointment to schedule the appointment. Working on this communication well, your digital marketing will be even better.
Use patient reviews in digital marketing for clinics
Do your patients occasionally send you messages congratulating your services? Take advantage of these testimonials on social media and the website. They are a tool called social proof in digital marketing and have a similar effect to referrals. The great advantage is to show people in a similar position the differential of your space through the eyes of a third party.
Just be careful how you display these contents. Depending on the activity area, it is still not allowed to exhibit before and after or promise any results.
Additionally, it is essential to remember that CFM, for instance, is an acronym. Only allows patient testimonials referring to clinics and hospitals, not allowing its use by health professionals.
To avoid problems, it is always best to confirm the disclosure restrictions imposed by your board with your medical digital marketing agency.
