Digital Marketing

Clever QR Marketing Campaign

A visitor can gain access to a wealth of information and activities that are designed to complement the place simply by scanning a QR code that has been included there. Take for instance a museum; while they may be interesting, they are also prone to becoming monotonous.

The Sukiennice Museum in Poland came up with the idea to give its paintings an additional dimension by affixeding incredibly captivating tales to each of them. These tales are referred to as the “Secrets Behind the Paintings.” Visitors to the museum can scan the QR code to hear an actor portraying the artist who was responsible for the work tell a story about what went on behind the scenes.

In conjunction with the use of promotional products

Freebies are a great way to get people’s attention, and there is no better way to do so than by offering them. You can encourage individuals to take home a QR code by including one on a variety of marketing materials that you are utilising as a present or as a giveaway and including a QR code there. For instance, if you are going to conduct a promotional event, you should put QR codes on all of the promotional products, and then your customers will be able to receive them directly.

How long do you think the customer would stare at that code before they become curious? If the product is something that we will use it frequently, like a water bottle, how long do you think it will take them to become curious?

Email marketing

The number of people who read emails on their mobile devices, namely on their smartphones, is growing rapidly. You are able to programme a QR code such that it immediately sends an email message to the user’s inbox after they have scanned it. This message will appear within a few seconds of the user scanning the code. Within a matter of seconds, this will put all of the information that you require on the device that they already have in their possession.

If you provide mobile users with the opportunity to potentially receive rewards for referrals, then they will likely take advantage of this strategy’s additional benefit, which is the creation of a straightforward method for mobile users to share the information with their other email contacts.

Greetings with a personal touch for the winter holidays

It’s common knowledge that the holidays present an abundance of business prospects for individuals working in the retail sector. The use of QR codes over the holidays can bring an additional level of delight while also luring clients with gimmicks that are not only creative but also beneficial.

This was done by JC Penney with their “Santa Tags,” which allowed customers to record a personalised message that the receiver could view by scanning the QR code on the tag. Customers were able to record the message at the register. For those who were involved, it made the holidays a little bit more exciting, and for JC Penny, it offered them a competitive advantage over their rivals.

How to calculate the return on investment for print campaigns

You have certain goals in mind for this marketing campaign, just like you would for any other. This is also true for the use of your QR code, and you will need some method to evaluate whether or not it satisfy these requirements. Utilizing QR codes allows for the tracking of conversions for print advertisements and campaigns. They give you the ability to track the number of people who have scanned your code, as well as the time and device that they utilised.

You are able to monitor the QR code’s scanning activities by using a dynamic QR code because it is trackable and customizable at the same time. We can do the tracking of QR Codes in two ways:

Tracking of scans

Scan counts, devices scanned, browsers used, scan times, and GPS coordinates are all kept track of.

Find out where your audience is located, when you may contact them the most effectively, as well as the mobile device and web browser they use.

Monitoring of events

Gaining useful insights such as how visitors interact with the content included in the QR Code, such as the number of clicks and engagement rate on any actionable features, can provide you with a wealth of information.

The question now is, how to generate a QR code?

Using a QR code generator tool, you are able to obtain a free QR code at a basic level; however, if you want to gain deeper scan analytics, you will need to pay for them or speak to us so that we can assist you.

You may make your unique QR code to look like it fits in seamlessly with the other components of your company’s identity thanks to a wide variety of designs, colours, and sizes to choose from.

Get in touch with us so that we can brainstorm, develop, and evaluate the effectiveness of your unique QR codes…

In spite of the fact that it is abundantly evident that including unique QR codes into your marketing efforts can be a beneficial addition, it is crucial that you understand how to build and implement an effective plan.

The knowledgeable professionals at Rothfield are able to assist you in developing and putting into action a marketing strategy that will help you realise your objectives. Rothfield is an experienced professional with over 30 years under his belt. We’ve collaborated with some of Australia’s most well-known and reputable businesses across a wide range of industries. Because of this, we are able to offer innovative marketing solutions that contribute to the expansion of your company.

Source: marketing campaign , marketing campaign examples

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