If you’re a blogger or a writer, you’ll probably find yourself debating whether or not your article requires a picture. The answer is always yes. Images not only bring an article to life but also help the website rank higher in search engines. When used correctly, images will aid readers in comprehending your article with ease. So, to make your articles more appealing, you should include images in them. Since visual search is becoming more popular, it can turn out to be a good source of traffic for your website. If you have visual content, you can prioritize image SEO a little higher on your to-do list. In this blog, you will get to know everything related to SEO Image Optimization.
Why Image Optimization is helpful for SEO?
Optimizing your images will help you boost your site’s speed while also lowering bounce rates and increasing site retention. It will assist you in increasing the popularity of your keywords. Image optimization aids in reverse image search, which can be extremely useful if you run a product-based business. It aids in the improvement of page loading speed, which is a significant Google ranking factor. High-resolution displays are used on many computers and desktops, increasing the need for high-quality images.
When you reduce the size of images without sacrificing quality, page load times increase, and visitors’ experiences improve as well. According to research, a one-second delay in load time equals a 7% reduction in conversions, and 40% of people leave a website that takes longer than three seconds to load. As a result, with phones accounting for the majority of search volume, websites must be able to provide a fast, frictionless, and enjoyable user experience. Improved user experience and interactions with your site boost search engine rankings, resulting in increased customer loyalty, conversions, and retention.
Basic tips for optimizing images:
Choose the right image type:
There are two types of images Vector and Raster. Let us first know what are those.
Vector: Lines, points, and polygons are used to produce vector images. Shapes, labels, icons, and flat images are the best applications for vector images. When zoomed in, they have almost no pixelation, making them ideal for high-resolution cameras. Vector graphics are widely used in images composed of geometric shapes and are available in SVG, EPS, and PDF formats; they are often zoomable and resolution-independent.
Raster: Raster images are images made up of rectangular grids with multiple color values in each. Raster images add dimension to the imagery you want to portray, as well as emotional and psychological appeal since they appear to be genuine. However, if not treated properly, these can significantly slow down the loading speed of your website! Furthermore, you will need to save several file variations to ensure that they are compatible with various platforms and are suitable for responsive designs. The most common raster image formats are GIF, PNG, and JPEG; however, newer formats like JPEG-XR and WebP are gaining popularity. Scaling up raster images causes blurred graphics because they are not resolution or zoom independent. As a result, it’s always a good idea to save several copies of the same raster image at various resolutions so that your users get the best possible experience.
It’s recommended to use a combination of the two. 40 percent vector images and 60 percent raster images may be an optimal ratio.
Choose the right image format:
Although there are many image formats to choose from, the most common for the web are PNG, JPEG, and Gif.
Let’s explore, JPEG vs WebP vs PNG vs GIF and how we can choose the best image format.
PNG: It produces higher-quality files, but the file size is larger. PNG is recommended when you want to save every detail of a picture.
JPEG: It produces high-quality pictures that aren’t too large in file size. However, since these are lossy files, certain small image information will be permanently lost. While image quality can suffer, the quality level can be adjusted to achieve a good balance.
There are two main image compression formats: lossy vs lossless the main difference is lossy means compressing image data permanently, while lossless reduces image without compromising the image quality and only removes negligible data.
GIF: GIF is an excellent option for animation since it supports 256 different colors from the 24-bit RGB color space.
Image file size has a significant impact on page load time, so it’s important to get it right. JPEGs are typically better for SEO than PNGs, particularly if you don’t need transparent backgrounds, since they compress images better. It allows for easy downloading and uploading of images. Therefore, they are the most commonly used. They’re particularly recommended for e-commerce and social media sites.
When it comes to image optimization, lossy vs lossless compression plays a different role in keeping the quality with reducing file size. Picking the right compression format totally depends on your requirements.
Images should be unique:
Everyone wants their images to stand out on the website. But if you use stock photography on your website, you’ll seem unoriginal, just like the thousands of other websites that don’t stand out. There are far too many websites with the same generic stock images. If your images are original, you would have a better user interface. This would lead to your better chances of ranking on relevant searches.
Name your image correctly:
When it comes to SEO, it’s important to use descriptive, keyword-rich file names. To help search engines understand your image and increase your SEO value, change the file name from the default. Depending on how large your media library is, this can take some time, but changing the default picture name is always a good idea. They won’t be able to read your images or rank you appropriately unless you name your images correctly. This is where the keywords can be useful. You will increase your keyword density and ranking chances by properly naming your images. Leave no gaps between the images’ names, which should all be in small letters with hyphens in between. You will be surprised to see how this kind of naming would help you in ranking.
Even if you follow all of these image optimization tips, you can still end up with a site that takes 15 seconds or longer to load. If anything like this happens, you must ask yourself:
- Do I really need all of these images?
- What’s the best place on the web to put images?
- Which photos are duplicates?
The visual and written content on your website has an interconnected relationship that triggers emotions and encourages people to connect with your product or service further. If you still face any problems, write to us and we’ll get back to you in no time.
Also Read:Best SEO Audit Tools