It takes a lot of effort to start, run, and scale an ecommerce business. From inventory management to order fulfilment, marketing, sales, and a variety of other jobs, you must keep a lot of things running smoothly and accurately.
It is impossible to complete all tasks manually in such a situation. And if you attempt, you’ll miss the larger vision – growing your business to new heights – by focusing all of your attention on these minor tasks.
When this happens, eCommerce Automation can be a lifesaver. We’ll go through what it is and how it can help address a variety of eCommerce company problems in this article. So, let’s get started.
What is Ecommerce Automation, and how does it work?
In order to help businesses expand and enhance efficiency, the automation process in eCommerce necessitates the use of technology. Businesses can save labour, decrease prices, and create personalised experiences without breaking the bank by automating many operations in eCommerce.
In other words, it’s as though a task is carried out automatically, without the need for human intervention, through the use of internet tools and software. Here are several pointers that precisely characterise automation in eCommerce, to cite a few examples:
A consumer who has products in their shopping basket receives an email that prompts them to complete the transaction.
When a customer hits your website at three a.m., when no one from your team is available, a chatbot greets them.
Based on his business relationship with your company, a B2B buyer sees personalised suggestions and bespoke costs.
This list could go on and on. In eCommerce, there are numerous advantages to automation; organisations only need to figure out how to execute it properly. Let’s look at how automation can help an eCommerce firm.
5 eCommerce Obstacles and How Automation Can Help
When it comes to scaling their businesses and managing inventory, eCommerce businesses face a number of challenges. As the company grows, the demand, complexity, and operations rise, and the current technologies or systems become obsolete or inadequate to handle procedures.
Let’s take a look at some of the issues that eCommerce companies can overcome with automation:
Marketing is the first challenge.
According to Statista, eCommerce marketing investment in the United States was $12.5 billion in 2019 and is anticipated to reach $38 billion by 2024. In the case of eCommerce marketing, more manual processes imply higher costs.
However, in order to increase sales and conversions, you must sell your products properly. So, what’s the answer? Let’s have a look.
Brands can not only save time by implementing automation in eCommerce marketing, but they can also focus on being more creative and nimble in other areas of the business. Marketing automation may assist eCommerce businesses with a variety of responsibilities, such as:
Sending emails: To keep customers engaged and increase revenue, you can automate your email marketing campaigns.
Determine which visits are of great value to your website: You may identify consumers who are valuable to your company and nurture them with customised messaging.
Customer segmentation: You can divide your target audience into groups based on the device they use, their previous orders, their geography, and other criteria.
Inventory Management is the second challenge.
Inventory and its appropriate management are important to an eCommerce business’s cash flow. In the online retail industry, every business owner’s principal goal is to convert website visitors into purchasers by supplying them with things they want to buy.
If you are unable to do so due to a lack of inventory, you risk losing not just potential money but also client confidence in the effectiveness of your services. Another issue emerges when you have too many unsold items in your inventory. You’ve committed capital that can’t be spent elsewhere for each of these items.
The problem can be solved by automating the inventory management process. You can have real-time data of products in your inventory by integrating numerous systems such as WMS, EPR, procurements, and others with your CRM and eCommerce platform. Inventory management automation will also assist you in stocking products according to demand.
Customer Service and Satisfaction is the third challenge.
One of the key goals of every eCommerce firm is to keep consumers pleased. According to reports, getting new clients costs five times as much as keeping and converting existing customers.
However, with so many products, customers, and orders to manage, being available to every customer of your shop 24/7 and providing individualised experiences is a tremendous challenge. It’s difficult for merchants to accommodate the crowds, especially during busy seasons.
However, eCommerce automation can help you out here as well!
In the near future, it is projected that 85 percent of client contacts will be automated.
In a word, customer service automation is like having a support agent on your team who is available 24 hours a day, can efficiently gather user feedback, and can assist them with products they are looking for. Wouldn’t that be fantastic? By simply integrating a Chatbot with your eCommerce platform, you can achieve this level of automation.
Maintaining Data Accuracy Due to Human Errors is Challenge #4.
An eCommerce business’s operations are reliant on a number of systems, including fulfilment systems, CRM, ERP, and the eCommerce platform they use. All of these systems aid in the management of everything from marketing to order processing and sales for firms. However, when data flows erroneously to and from these systems as a result of human mistake, end-users begin to receive inaccurate delivery information, inventory levels, and untraceable orders.
The most common cause of errors in eCommerce is human error, which includes improper data transfer and budgeting.
To preserve uniformity and consistency, you can use connectors to automate data transmission across various systems. It makes your operations effective and smooth when you have reliable data at every stage of the process.
When you give a computer programme the responsibility of handling data, you can rest assured that it will complete in a consistent and suitable manner. You only need to set up processes once with automation, and the software will take care of the rest. On the other hand, if you do all of these things manually, you’ll have to keep track of each step yourself, and human error is always a possibility.