If the winter conditions can be harsh between the cold and the bad weather. Indeed, the heat and sunshine in summer will also have a direct impact on the operation of an advertising screen.

Moreover, it is also a period very conducive to communication, especially outdoors. This is all the more true when it also rhymes with deconfinement. It is therefore important to be able to take advantage of the season’s opportunities while being aware of the constraints that this entails.


In summer, it is a fact, the days are longer. The sunshine is not only more important but also more intense. Or to be visible in these conditions a screen must have an even more intense brightness. 

This is why some PC or smartphone screens are difficult to see in direct sunlight. Outdoor SMD Screens are generally designed to offer a brightness of more than 5,000 nits sometimes going up to 8,000 nits. Which is enough to be visible in direct sunlight. 

However, a screen cannot permanently display at this brightness, both to avoid glare and to ensure the longevity of the screen. In effect, using the LEDs for too long at their maximum capacity could result in a reduction in the gray level and their lifespan, not to mention the associated energy consumption.

It is therefore necessary to adjust the light intensity of the screen to that of the exterior. This is why an outdoor advertising screen must be equipped with a brightness sensor that will allow it to be configured according to that of the surroundings. 

Thus, the screen will offer the right brightness to be seen while limiting its energy impact and preserving its longevity. In summer, it is also necessary to take into account the way the sun’s rays are reflected on the screen. Indeed, the goal is to keep a sharp image of both dark and light tones and thus avoid the reflection effect.

It is generally the materials used for the screen that will make the difference. Indeed it must be designed with dark materials and in particular suitable LEDs of the Black SMD type, which will allow better absorption of light and avoid glare.


In summer, it is especially warmer. This is all the more true in recent years with global warming. It is, therefore, less and less rare to see the thermostat exceed 40°C. This high temperature, especially if repeated, can affect the performance and life of a display. 

This will result in particular in a loss of luminosity and irreversible deterioration of the LEDs. Heat management is also one of the first wear factors of an LED screen.

The only solution to guard against the impact of the high outside temperature on your advertising screen lies in the choice of your tool. Indeed, it is important to ensure that the chosen solution can withstand high temperatures up to 50°C. Similarly, some screens are equipped with ventilation and airflow cooling systems, thus allowing them better heat dissipation.

read more: Reasons Why You Should Get a Professionals For CD Duplication

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